How To Use Facebook As A Small Business

How To Use Facebook As A Small Business Unfortunately for most small business owners, their idea of using Facebook for their small business starts and ends with setting up a page and trying to get as many likes as possible so that they can post information that will be seen by a lot of people. According to a survey by a social network called Manta that was re-printed in USA Today, more than 60 percent of small businesses either break even or lose money on their social media efforts. Never the less, nearly half are spending more time with social media, not less. Hopefully they’re re-assessing the situation and changing their practices, rather than doubling down on failed ideas. Below are a few common mistakes and some ideas for improvements. Facebook is Not a Newsletter Those who are just trying to get likes on Facebook so that everyone can see the information they post are forgetting that they can accomplish a lot of those goals with a simple newsletter. In addition, people will onl